Mcaffeine

As a Senior Designer at Mcaffeine, I led the offers vertical, managing visual consistency across Meta, website, and CRM campaigns. I developed performance-driven sale concepts based on market insights, resulting in a 0.8% increase in CTR. By introducing a scalable design framework, I optimized asset creation and saved lakhs in production costs. Alongside delivery, I also mentored junior designers, strengthening both creative quality and team output.