Sazerac

Sazerac | Pitch: Buffalo Trace & Fireball Sazerac was looking for a single agency to manage the digital creative mandate for both Buffalo Trace and Fireball as they expanded into the Indian market. The real challenge was handling two brands with completely opposing personalities under one roof, Buffalo Trace with its serious, legacy-driven tone and Fireball with its bold, unhinged energy, without diluting either. My role was design strategy for social and digital, with scope extending into outdoor media. The work was about building the right visual and tonal language for each brand separately, while keeping both aspirational and relevant for a new market.